Last updated: 1^st January 2026

This Privacy Policy (“policy”) explains how Emporentia (“we”, “us”, “our”) uses, collects, stores, shares (“process”) and protects personal information when you use our website, purchase products from us, create an account, contact us, interact with us on social media, or buy from us through third-party sales platforms.

For the purposes of UK data protection law, including the UK General Data Protection Regulation and the Data Protection Act 2018, Emporentia is the data controller for the personal information processed.

1.     Scope of this Privacy Policy

This Privacy Policy applies when you:

a.     visit or use our website at https://emporentia.com/;

b.    create or use a customer account;

c.     place an order with us;

d.    make a payment or request a refund;

e.     contact us by email, website form, social media or our third-party selling platforms;

f.      leave a product review, comment or message;

g.    interact with our advertising, social media pages or online content;

h.    buy from us through our seller accounts on Amazon, eBay or TikTok Shop; or

i.      otherwise interact with Emporentia.

2.    Third-Party Policies

This Privacy Policy does not replace the privacy policies of third-party platforms or providers. If you use Amazon, eBay, TikTok Shop, PayPal, Klarna, Clearpay, Stripe, Apple Pay, Google Pay, TikTok, Instagram, Facebook, X, Pinterest, LinkedIn or any other third-party service, those organisations may also process your personal information under their own privacy policies.

3.    Summary of How We Use Personal Information

We may use personal information to:

a.    operate our ecommerce website;

b.    create and manage customer accounts;

c.    process orders and payments;

d.    arrange delivery and tracking;

e.    manage returns, refunds, exchanges and complaints;

f.      provide customer support;

g.    prevent fraud and protect our business;

h.    comply with tax, accounting, legal and regulatory obligations;

i.      improve our website, products and services;

j.      advertise Emporentia products;

k.    manage sales through Amazon, eBay and TikTok Shop; and

l.      send marketing communications in the future, where permitted by law.

We do not sell your personal information.

4.    Personal Information We Collect

We may collect personal information that you provide when you create an account, place an order, contact us, request support, leave a review, interact with us on social media or buy from us through our third-party sales platform. This may include:

a.    full name;

b.    email address;

c.    billing address;

d.    delivery address;

e.    phone number, where required for delivery, payment verification or third-party platform order processing;

f.      account username;

g.    account password, stored securely in encrypted or hashed form;

h.    order details;

i.      product details;

j.      delivery instructions;

k.    customer service messages;

l.      complaint details;

m.   returns, refunds and exchange information;

n.    product reviews, ratings, comments and uploaded content;

o.    social media username or profile information, where you interact with us on social media;

p.    marketing preferences, if marketing is introduced in the future; and

q.    any other information you choose to provide us.

4.1.  Payment information

When you place an order, payments are processed by external payment providers. We may use payment providers and payment methods including, Stripe, PayPal, Apple Pay, Google Pay, Clearpay, Klarna, and WooCommerce checkout and any payment gateway integrations enabled on our website.

We do not store your full payment card number or card security code on our own systems. Your payment information is processed securely by the relevant payment provider.

We may receive limited payment-related information, including payment confirmation, transaction ID, payment method type, billing details, refund status, fraud screening results or dispute information.

4.2.  Website and Technical Information

When you visit or use our website, we may automatically collect technical and usage information, including:

a.     IP address;

b.    browser type and version;

c.     device type;

d.    operating system;

e.     referring website or link;

f.      pages viewed;

g.    products viewed;

h.    search terms used on our website;

i.      basket and checkout activity;

j.      time and date of visit;

k.     approximate location based on IP address;

l.      cookie identifiers;

m.   advertising identifiers, where applicable;

n.    website security logs;

o.    error logs; and

p.    website performance information.

4.3.  Information From Third-Party Sales Platforms

We may sell products through our seller accounts on Amazon, eBay and TikTok Shop.

If you buy from us through one of these platforms, the platforms may share information with us so we can process, dispatch, support, refund or manage your order. This may include your name, delivery address, order details, platform messages, return requests, refund information, delivery tracking, dispute information and customer feedback.

The relevant platforms will also process your personal information under their own privacy policies.

4.4.  Information From Delivery Providers

We may receive delivery-related information from delivery and logistics providers/ couriers, including delivery status, tracking updates, proof of delivery, failed delivery information, return-to-sender information, courier claim information and information about lost, delayed or damaged parcels.

4.5.  Information From Social Media and Advertising Platforms

If you interact with our social media pages, adverts, posts, messages or content, we may receive limited information from platforms such as TikTok, Instagram, Facebook, X, Pinterest, and LinkedIn.

This may include your username, public profile information, comments, likes, shares, messages, advert interactions, campaign performance data and engagement information, depending on your settings and the platform’s functionality.

4.6.  Special Category Personal Information

We do not intentionally collect or process special category personal information through our normal ecommerce activities. Special category personal information includes information about health, racial or ethnic origin, religious or philosophical beliefs, political opinions, trade union membership, genetic data, biometric data used for identification, sex life or sexual orientation.

4.7.   Please Do Not Provide Sensitive Information Unnecessarily

Please do not include special category personal information in order notes, emails, contact forms, customer service messages, product reviews, social media messages or any other communication with us unless we may specifically request it and it is necessary.

4.8.  Unrequested Special Category Information

If you provide special category personal information without being asked, we may delete it where appropriate and avoid using it unless legally required or necessary to protect someone’s vital interests.

5.    How We Use Personal Information

5.1.  Website Operation and Account Management

We may use personal information to run our website, manage customer accounts, provide basket and checkout functionality, maintain website security, monitor performance, fix technical issues and prevent misuse.

5.2.  Orders, Payments and Fulfilment

We may use personal information to receive orders, confirm orders, process payments, prepare products, pack orders, arrange delivery, provide tracking information, confirm delivery and deal with failed, missing, delayed or damaged deliveries.

5.3.  Returns, Refunds, Exchanges and Complaints

We may use personal information to verify orders, assess return eligibility, process refunds, arrange exchanges, investigate complaints, manage courier claims, handle damaged or incorrect item issues and maintain appropriate records.

5.4.  Customer Support

We may use personal information to respond to enquiries, provide product support, resolve order issues, communicate about delivery, returns and refunds, and keep records of our communication with you.

5.5.  Fraud Prevention, Disputes and Legal Protection

We may use personal information to detect suspicious orders, prevent payment fraud, protect customer accounts, manage chargebacks, respond to payment disputes, enforce our terms, protect our legal rights and protect our business from financial loss.

Where necessary, we may share relevant information with payment providers, banks, card schemes, fraud prevention providers, delivery providers, third-party sales platforms and professional advisers.

5.6.  Legal, Tax and Accounting Obligations

We may use personal information to comply with legal, tax, accounting, consumer protection, product safety, regulatory and business record obligations.

5.7. Website Improvement and Analytics

We may use website’s usage information to understand how customers use our website, improve navigation, improve product pages, monitor website performance, fix technical issues, understand sales trends and improve customer experience.

Where analytics involves non-essential cookies or similar technologies, we will obtain consent where required by law.

5.8.  Advertising

We may use advertising platforms, including TikTok, Instagram, Facebook, X, Pinterest, and LinkedIn to promote Emporentia products, measure advertising performance and understand engagement with our campaigns. Where advertising cookies, pixels, tags, scripts or similar technologies are used, we will obtain consent where required by law.

5.9. Marketing Communications

We may carry out email marketing and send marketing communications where you have consented or where the law allows us to contact existing customers about similar products and services. You will be able to opt out of marketing at any time.

5.10.     Abandoned Baskets and Incomplete Checkouts

If you add products to your basket or begin checkout but do not complete your purchase, we may use limited information to remember your basket, improve the checkout process or, in the future, send abandoned basket reminders where legally permitted and in accordance with your marketing and cookie preferences.

6.    Lawful Bases for Processing Information

6.1.  Lawful Bases

Under UK GDPR, we have a lawful basis for processing personal information. The lawful bases we rely on include:

a.     Performance of a contract, where processing is necessary to provide products or services to you.

b.    Legal obligation, where processing is necessary to comply with the law.

c.     Legitimate interests, where processing is necessary for our legitimate business interests and your rights do not override those interests.

d.    Consent, where you have given consent, such as for certain cookies or marketing.

6.2.  Lawful Bases Table

6.3. Legitimate Interests

We rely on legitimate interests that includes:

a.     operating and improving our ecommerce business;

b.    keeping our website and social media platforms secure;

c.     preventing fraud;

d.    responding to customer enquiries;

e.     managing customer relationships;

f.      improving products and services;

g.    understanding how customers use our website, social media platforms, and third-party seller accounts;

h.    advertising our products;

i.      protecting our legal rights;

j.      managing disputes, courier claims and chargebacks;

k.     keeping appropriate business records; and

l.      communicating with existing customers about relevant products where legally permitted.

7.    Your Right to Object

You have the right to object to processing information based on legitimate interests in certain circumstances.

7.1.  Consent

We rely on consent where required by law, including for:

a.     non-essential cookies;

b.    advertising cookies;

c.     marketing pixels;

d.    certain analytics tools;

e.     email marketing where consent is required; and

f.      optional marketing communications.

7.2.  Withdrawing Consent

You may withdraw consent at any time. Withdrawing consent does not affect the lawfulness of processing carried out information before consent was withdrawn.

7.3.  Managing Consent Choices

You can manage cookies through our cookie banner or cookie settings tool, where available. You can opt out of marketing by using the unsubscribe link in marketing emails or by contacting us at support@emporentia.com.

8.    Who We Share Personal Information With

8.1.  Sharing Personal Information

We do not sell your personal information. We may share personal information with trusted service providers and platforms where necessary to operate our business, process orders, deliver products, take payments, advertise products, comply with law and protect our rights.

8.2.  Processors and Independent Controllers

Some providers process personal information on our behalf as processors. Others, such as payment providers, delivery providers, advertising platforms and third-party sales platforms, may process personal information as independent controllers under their own privacy policies.

9.    Categories of Recipients

9.1.  Website, Ecommerce and Hosting Providers

We use WordPress and WooCommerce to operate our ecommerce website and Hostinger to host our website. These providers support website functionality, account management, basket and checkout functionality, order management, security, hosting, storage and technical operation.

9.2.  Payment Providers

We may share relevant payment and order information with Stripe, PayPal, Apple Pay, Google Pay, Clearpay, Klarna, WooCommerce checkout and any payment gateway integrations enabled on our website. These providers process payments, verify transactions, prevent fraud, manage refunds and handle payment disputes.

9.3.  Delivery and Logistics Providers

We may share delivery information with Royal Mail, Parcelforce, Evri, DHL, FedEx or DPD so they can deliver orders, provide tracking, manage failed deliveries, handle returns and investigate lost, delayed or damaged parcels.

9.4.  Advertising and Social Media Platforms

We may share or receive limited information through TikTok, Instagram, Facebook, X, Pinterest, and LinkedIn for advertising, campaign measurement, audience management, engagement and social media communication. Where cookies, pixels or similar technologies are used, this is subject to applicable cookie and consent requirements.

9.5.  Third-Party Sales Platforms

We may receive and use order information through our seller accounts on Amazon, eBay and TikTok Shop. These platforms process personal information under their own privacy policies and may act as independent controllers.

9.6.  Email Marketing Providers

We may use email marketing provider to manage mailing lists, send campaigns, manage unsubscribes and measure email performance.

9.7.  IT, Email, Security, Analytics and Support Providers

We may use service providers for website security, backups, technical support, email hosting and communication services, analytics, performance monitoring, error tracking, customer service and business administration.

9.8.  Professional Advisers

We may share information with accountants, legal advisers, tax advisers, insurance providers, auditors and business advisers where necessary for legal, tax, accounting, insurance, business management or dispute resolution purposes.

9.9.  Public Authorities and Regulators

We may share personal information where required by law or where necessary to respond to lawful requests from HMRC, courts, law enforcement bodies, regulators, government authorities, the Information Commissioner’s Office or other competent authorities.

9.10.     Business Transfers

If we sell, transfer, merge, restructure or reorganise all or part of our business, personal information may be transferred as part of that transaction. Where this happens, we will take reasonable steps to ensure personal information remains protected.

10.  Branded Products on Our Website

We sell products from different brands, but we do not share customer order details with those brands. We may share relevant information with a brand, supplier or authorised representative only where necessary for warranty support, product safety, legal compliance, complaint handling, fraud prevention, dispute resolution or where you ask us to do so.

11.  Third-Party Sales Channels

We sell products through our seller accounts on Amazon, eBay and TikTok Shop. If you purchase from us through one of these platforms, the platforms will collect and process your personal information under their own privacy policies; we will receive only the information made available to us as a seller; and we will use that information to process, dispatch, support, refund, manage or record your order.

You should read the privacy policy of the platform you use to understand how Amazon, eBay or TikTok Shop processes your personal information.

12.  Cookies and Similar Technologies

We use cookies and similar technologies on our website. These may include cookies, pixels, tags, scripts, local storage, tracking tools and advertising identifiers.

Cookies and similar technologies may be used for website security, account login, basket and checkout functionality, payment processing, remembering preferences, analytics, advertising, measuring campaign performance and improving customer experience.

We will not place or access non-essential analytics, advertising or marketing cookies, pixels, tags, scripts or similar technologies on your device unless consent has been obtained where required by law.

You can manage your cookie choices through our cookie banner, cookie settings tool or browser settings. For full details, please read our separate Cookie Policy.

13.  Marketing Communications

We may use email marketing to send communications about new products, discounts, promotional offers, seasonal campaigns, store updates, product recommendations and abandoned basket reminders to you.

You can opt out of email marketing at any time by using the unsubscribe link in a marketing email, managing your preferences where available or contacting us at support@emporentia.com.

Even if you opt out of marketing, we may still send important service communications about your orders, payments, delivery, returns, refunds, account, legal updates or security matters.

14.  Social Media

We use social media platforms including TikTok, Instagram, Facebook, X, Pinterest, and LinkedIn. If you interact with our social media pages, posts, adverts, messages or content, both we and the relevant platform may process personal information. Please do not send sensitive personal information through social media comments or messages.

The relevant social media platform may process your personal information as an independent controller under its own privacy policy.

15. Product Reviews and User Content

If you leave a product review, comment, rating or other user content on our website or social media pages, some of that content may be visible to other users publicly. Publicly visible content may include your display name, rating, review text, date of review and any images or media you upload, if this feature is available. Please do not include personal information in public reviews or comments that you do not want others to see.

We may remove reviews, comments or content that are inappropriate, unlawful, misleading, offensive, fraudulent, spam or that contain unnecessary personal or sensitive information.

16.  Contact Forms and Customer Messages

When you contact us through our website, by email, through social media or through third-party platforms, we may process the information you provide. This may include your name, email address, order number, message content, attachments, account details, product details, delivery information, return information or refund information. We use this information to respond to your enquiry, resolve issues, provide support, manage complaints and keep appropriate records.

Your message may be processed through our website platform, hosting provider, email provider, customer service tools or third-party sales platform.

17.  International Transfers

Some of our providers and platforms may process personal information outside the United Kingdom. This may include payment, hosting, ecommerce, advertising, analytics, email marketing, IT, security, support and third-party sales platform providers.

Where personal information is processed outside the UK, we will take steps to ensure it is protected in accordance with UK data protection law.

Depending on the circumstances, safeguards may include UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to EU Standard Contractual Clauses, approved contractual safeguards or other lawful transfer mechanisms permitted under UK data protection law.

18.  How Long We Keep Personal Information

18.1.     Retention Approach

We keep personal information only for as long as necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

18.2.     General Retention Periods

18.3.     Deletion Or Anonymisation

When personal information is no longer needed, we will delete it, anonymise it or securely store it until deletion is possible.

18.4.     Deletion Requests

If you request deletion of your information, we may still need to keep certain information where required for legal, tax, accounting, fraud prevention, dispute resolution, consumer protection, regulatory or legitimate business purposes.

19.  How We Protect Personal Information

We use appropriate technical and organisational measures to protect personal information. These may include SSL/TLS encryption, secure website hosting, secure payment processing through payment providers, account password protection, access controls, limited access to customer data, security monitoring, backups, website updates, fraud prevention checks and use of reputable service providers.

However, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security.

You are responsible for keeping your account login details confidential and for using a secure device and internet connection.

If you believe your account or personal information has been compromised, please contact us immediately at support@emporentia.com.

20.  Children And Age-Restricted Products

Our website is intended for customers aged 18 or over, or users who access the website with the involvement and consent of a parent or legal guardian.

We do not knowingly collect personal information from children for marketing purposes. If we become aware that we have collected personal information from a child without appropriate consent, we will take reasonable steps to delete it where required.

Some products may be subject to legal or platform-based age restrictions. Where required, we may use personal information to verify age, comply with legal obligations, prevent unlawful sales and meet the requirements of payment providers, delivery providers or third-party sales platforms.

21.  Your Data Protection Rights

Under UK data protection law, you have rights in relation to your personal information. These may include the right of access, right to rectification, right to erasure, right to restrict processing, right to data portability, right to object, right to withdraw consent and rights relating to automated decision-making.

We do not use your personal information to make decisions based solely on automated processing that produce legal or similarly significant effects.

Payment providers, fraud prevention providers or third-party platforms may use automated tools to help detect fraud, verify payment risk or protect transactions. Where those providers act as separate controllers, their own privacy policies explain how they use such tools.

22.  How To Exercise Your Rights

To exercise your rights, please contact us at support@emporentia.com.

Please use the subject line: Data Subject Request.

To protect your information, we may need to verify your identity before responding to your request. We aim to respond to valid requests within one calendar month, as required by UK data protection law. If your request is complex or you have made multiple requests, we may need more time. If this happens, we will let you know.

We may not be able to fulfil a request in full where we need to keep information for legal, tax, accounting, fraud prevention, dispute resolution, consumer protection, regulatory or legitimate business purposes.

23.  Complaints

If you are unhappy with how we handle your personal information, please contact us first at support@emporentia.com.

You also have the right to complain to the UK Information Commissioner’s Office, the UK data protection regulator. Website: https://www.ico.org.uk/.

24.  Links To Other Websites And Services

Our website may contain links to third-party websites, platforms, plugins or services. This may include payment providers, delivery tracking pages, social media platforms, Amazon, eBay, TikTok Shop or other external websites.

Third-party websites and services have their own privacy policies. We are not responsible for how they process personal information outside our services.

You should read the privacy policy of any third-party website or platform you use.

25.  Do Not Track Signals

Some browsers include a “Do Not Track” setting. There is currently no consistent standard for how websites should respond to Do Not Track signals. At this time, our website does not respond to Do Not Track browser signals. You can manage cookies and tracking preferences through our cookie banner, cookie settings tool or browser settings.

26.  Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services, providers, legal obligations or data protection practices. When we update this Privacy Policy, we will change the “Last updated” date on this page.

If we make significant changes, we may provide a notice on our website or contact you directly where appropriate.

We encourage you to review this Privacy Policy regularly.

27.  Contact Us

If you have questions about this Privacy Policy, your personal information or your data protection rights, please contact us by email: support@emporentia.com.